Design & Material Choices
We design timeless products, with a focus on quality and style.
It Takes A Team
Nanso Group is known for high-quality materials and timeless collections. Our core philosophy has remained the same since the very beginning: a garment should both look and feel good. Nanso products are designed with durability and longevity in mind.
Our collections are created through in-house collaboration between designers, garment technicians, and buyers. In addition to aesthetics and fit, our design process takes into account functionality, durability, longevity, ease of care, circularity, and recyclability. We aim to design products that are durable, easy to care for and repairable and suitable for resale. Each product is tested as part of our product development process.
Circularity At Nanso
Circularity is an important part of Nanso’s design approach. Recyclability is considered already at the product design stage. We aim to extend product lifespan by offering repair services and clothing care products. We also facilitate the resale of used Nanso products through partner platforms.
The New Life collection gives used and slightly defective Nanso products in good condition a new life through refurbishment. In 2025, 92% of eligible products returned to Nanso for the New Life programme were refurbished and returned to sale.
In 2025, 35% of Nanso products by weight, 34% by units and 40% by purchase value were made from mono-materials. We are working to increase the share of mono-material products.
Durability is considered throughout our product development process.
Choosing Materials
The Nanso collection features materials whose properties and quality are well known to us. Our material strategy prioritises certified, recycled and organic materials, as well as selected materials that meet our preferred material criteria. We have divided our material strategy into four categories:
- materials we do not use
- materials we accept
- materials we prefer
- material-specific targets by brand
Read more about our material goals in our 2025 Sustainability Report.
Materials That We Prefer
- certified cotton, e.g. GOTS, BCI, Fair Trade
- recycled materials
- organic materials
- linen and hemp
- cellulose fibres, e.g. TENCEL™ and LENZING™ ECOVERO™
- certified animal fibres, e.g. RMS, RWS and RAS
- FSC-certified cardboard
Materials We Do Not Use
- cotton from regions with human rights risks (e.g. Uzbekistan and China’s Xinjiang Uyghur Autonomous Region)
- flax from Belarus
- mulesed merino wool
- non-certified mohair
- angora
- real fur
- down
Materials We Used In 2025
Our design goals include increasing the use of certified, recycled and organic materials. In 2025, these materials accounted for 50% of purchase value and 40% of the number of items (2024: 42% of the number of items).
Cotton remained the most widely used fibre, accounting for 46% of all fibres used. Of the cotton used, 17% was certified (e.g. BCI or GOTS). Cellulose fibres, such as viscose, modal and lyocell, accounted for 19%, of which 27% met the criteria for preferred materials (e.g. ECOVERO™, TENCEL™). Animal-derived fibres, such as wool, merino, mohair, alpaca and leather, accounted for 9%, of which 99% were certified (RMS, RAS, RWS and LWG).
Materials used in Nanso collections in 2025 (% share of purchased materials in kilograms)
Selecting Animal-Derived Materials
Respect for animal welfare is an integral part of our approach. Certified animal-derived fibres are prioritised whenever available. Nanso uses only LWG-certified leather. We do not use angora, uncertified mohair, down or wool produced using mulesing methods, due to associated animal welfare risks.
Take Care
We consider durability and longevity throughout our product development process, and each product is tested as part of the development process. By following the correct care instructions for your products, you can enjoy them for as long as possible. Access our Care Guide here.