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Nanso Regatta linen sleeveless dress, worn by female model

Timeless Nordic Design. Since 1921.

Our promise – Clothes you will always want to wear.

Founded in 1921, Nanso is renowned for its high-quality materials and timeless design, capturing the effortless ease of Nordic living. For over a century, we’ve created clothing that brings joy and comfort to women’s lives. Our mission is to design pieces you’ll always want to wear. Our collections are designed by women, for women. In our head studio in Helsinki, each piece is designed to stand the test of time – both in quality and style.

Meet our design team

Our Design Philosophy

We want to create favourite pieces that are comfortable and designed to stand the test of time and wear. It is important to us that the clothes we design both feel good and look good on the people who wear them. We know our design has succeeded when our garments are the ones our customers choose to wear again and again.

We design our products in Sörnäinen, Helsinki, with a skilled team that is passionate about their work. All Nanso collections are created through close collaboration between our in-house designers, pattern makers, buyer, and product coordinators. Each product is designed, patterned, fitted, and wear-tested to ensure it reflects Nanso’s distinctive design language, high quality, and comfort.

Consideration of durability, longevity, reparability and recyclability starts at the design stage. All Nanso collections are designed with these aspects in mind, with the aim of creating products that can be used and cared for over time.

Values We Cherish

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VALUING QUALITY

Our timeless products are designed to last, both in quality and style. We choose high-quality materials and support product longevity through our services.

Read more about circular design and material choices

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GENUINELY CARING

We operate transparently and are committed to being a fair partner. We care for our people and the communities around us.

Read more about transparency

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VALUABLE HERITAGE

Our goal is to reduce the environmental impacts of our operations. We focus on circularity, product quality and longevity, and making smarter material choices.

Nanso beige linen dress on a female model by the sea
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With 100 years of design expertise, we design clothes you will always want to wear.

A historical  black and white picture of a large group of people outside a factory building.

A valuable heritage

High-quality materials and timeless products have been at the core of Nanso throughout our hundred-year history. We believe in design that brings joy through quality and style for years to come.

At Nanso, we take a holistic approach to sustainability and are committed to acting responsibly, transparently and in accordance with our ethical principles. Our sustainability work covers our products, people and environmental impacts.

Signature Styles. Since 1921.

Nanso’s story began with the production of underwear. From the very beginning, our products were crafted to be feather-soft,
with a strong focus on quality and durability. In the 1930s, the collection expanded into daywear that Nanso is still known for today.

Over its more than 100-year history, Nanso has experienced many chapters — but the commitment to comfort and longevity has
remained at the heart of everything we do.

A historical black and white picture from a factory of a woman working at a  machine.
A black and white picture of a group of people standing in water.
A 1970s black and white picture of a laughing woman working at a sewing machine.
A 1960's black and white picture of a woman wearing bikini laying on a jetty.
A 1990's black and white picture of a young woman jumping barefeet on some beach rocks.
A 1970s black and white picture of a woman wearing a white Nanso jumper.

About Nanso Group

Nanso Group, established in 1921, is a Finnish brand house that owns the brands: Nanso and Vogue. Focusing on women's fashion, Nanso is known for unique prints, high quality, and classic timeless nordic design expertise. Vogue is one of the most respected sock and hosiery brands in the Nordics. At present, Nanso Group employs around 130 people in Finland. The core of Nanso Group's corporate culture is equal treatment for all, a strong team spirit, and a comfortable work environment where work is promoted through joy.

Contact information

Helsinki Office
Vilhonvuorenkatu 11 A 2
00500 Helsinki, Finland

Nokia Office
Tanhuankatu 2 / P.O. Box 4
37101 Nokia, Finland

Frequently Asked Questions

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